What Is AI Visibility?

AI Visibility (also called AEO — AI Engine Optimization) tracks how your brand appears when people ask AI platforms like ChatGPT, Claude, Gemini, and Perplexity about topics related to your business.

Written By Alex Frees

Last updated About 1 month ago

Why AI Visibility Matters

AI assistants are becoming the way people discover products and services. When someone asks ChatGPT "What's the best project management tool?" or asks Perplexity "Which CRM should I use for a small agency?", the AI's response directly influences buying decisions.

If AI platforms recommend your competitors but not you, you are losing potential customers to a channel you may not even be monitoring.

RankGood's AI Visibility feature lets you:

  • See exactly what AI platforms say about your brand and competitors

  • Track your mention rate across ChatGPT, Claude, Gemini, and Perplexity

  • Monitor changes over time — are you becoming more or less visible?

  • Identify the queries that trigger mentions of your brand

  • Get actionable recommendations to improve your AI visibility

How It Works

  1. You define your brand, competitors, and target queries — the buyer journey prompts that matter for your market.

  2. RankGood queries AI platforms — it sends your tracked prompts to ChatGPT, Claude, Gemini, and Perplexity and records the responses.

  3. Responses are analyzed — the AI checks whether your brand (or competitors) are mentioned, recommended, or cited.

  4. Results are scored and tracked — you get a visibility score, mention rate, and trend data over time.

Screenshot: The AI Visibility dashboard showing overall visibility score, platform breakdown, and trend chart.

Key Metrics

Metric

What it Means

Visibility Score

An overall score (0–100) of how visible your brand is across AI platforms

Mention Rate

The percentage of queries where your brand is mentioned

Platform Breakdown

How your visibility differs across ChatGPT, Claude, Gemini, and Perplexity

Competitor Comparison

Side-by-side visibility scores vs. your competitors

Trend

How your visibility is changing over time (improving, declining, stable)

AI Platforms Tracked

Platform

Description

ChatGPT (OpenAI)

The most widely used AI assistant

Claude (Anthropic)

Known for detailed, nuanced responses

Gemini/AI overview (Google)

Integrated with Google's search ecosystem

Perplexity

AI-powered search engine with source citations

Each platform may respond differently to the same query, so tracking all four gives you a complete picture.

Availability

AI Visibility is available as:

  • Included in the Direct Full Suite and Agency Pro plans

  • An add-on that can be purchased separately on any plan

See Feature Add-ons for pricing details.

Getting Started

  1. Ensure AI Visibility is enabled on your account (check Settings > Subscription).

  2. Set up your brand information and competitors in AI Visibility settings.

  3. Run your first scan to see where you stand.

  4. Set up scheduled scans for ongoing monitoring.

Related Articles: